After rockin' and rollin' for over a decade in the fitness world, I've cracked the Dad Bod code like earning 30 lives in Contra on Nintendo.

I've taken what I’ve learned, filtered out what works from the B.S. and packed it into the ultimate Dad Bod Solution— a strategy as powerful as a '90s power ballad.

From just another dude lifting weights in the corner of the gym, I've gathered a tribe of men, all ready to toss their dad bods to the curb and unleash their inner action heroes. Along the way, I’ve leveled up and snagged partnerships with brands like Bodybuilding.com, Whoop, Blokes, MyFitnessPal, and Power Blocks Dumbbells.

But this isn’t just about getting fit, lifting weights, or increasing my views on social media. I’ve become the founder of a brand about guiding men to become legends in their lives.

With a brand as cool as a Fresh Prince high-top fade and as fun as a Chris Farley movie, I’m here to prove that fitness and confidence are for every guy ready to step up and have a blast doing it.

It’s time to say "Game Over" to the dad bod and "Hello" to living your best life.

​"Dad Bod" Steve